Colours have such an impact on our day to day life whether we are aware of it or not. A certain colour can make us feel happy or sad. It can invoke feelings of the past or it can set our psyche on a path for the road ahead.
Choosing colours for our designs is kind of a love/hate situation. We are not only trying to anticipate what colour will sell but we are choosing one shade from thousands to be the chosen one. It's risky business and can make or break your look so we take it quite seriously.
However difficult it is, our approach is very simple. We ask ourselves these critical questions:
WOULD WE WEAR THE COLOUR?
We have to love each and every aspect of our finished designs and colour is no exception. We want to stay true to our brand and making sure we like all aspects is critical.
WILL THE COLOUR APPEAL TO EVERYONE?
While we are both blonde with fair skin, we want to make sure that people from all walks of life can enjoy our lines. It's important to us that we offer a range of colours that compliments all skin tones and hair colours.
IS THE COLOUR VERSATILE & LONG LASTING?
Perhaps one of the most important thing we ask ourselves is if the colour is too trendy or if it will be wearable in years to come. Longevity is an essential part of our business since we don't want to contribute to the waste that fast fashion creates.
Each of our two 'seasons' (Spring/Summer + Fall/Winter) we look for a couple colours and then a couple neutrals. We love to mix up textures to give different shades and looks and we generally lean towards earthy tones because that is what we like!